Polar Electro, founded in 1977, is the leading brand and the true partner in improving health and well-being through the understanding of human physiology, performance and environment and providing measuring devices for this combination. Moreover, Polar Electro is the world's leading manufacturer of sports instruments and heart rate monitoring, registering and evaluation equipment.

Polar products can be used in all athletic training, Outdoor Sports, Fitness, Running, Cycling, Weight Management and Rehabilitation. Wireless heart rate monitoring method, a Polar innovation, was at first used for optimizing the quality and efficiency of athletic training. Combining physiological data with information about environment and performance lead Polar to achieve ability to provide a wide range of products which give specialized information about different kind of activities.

Polar Electro concentrates on the development, production and marketing of sport instruments and heart rate monitoring equipment. Headquartered near Oulu in Finland, Polar Electro operates internationally in over 50 Countries. The company has approximately 1400 employees internationally and net sales of 139,6 MEUR (year 2003). The main markets for Polar heart rate monitors are in Europe and North-America.